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Five Strategic Imperatives

5 Strategic Imperatives

Supporting a vision as big as ours in today’s highly competitive ice industry takes real planning and consideration. The five strategic imperatives provide the framework and discipline we need to transform Penguin Ice Company into the number one Ice Manufacturer and Distributor in the Bay Area.

Trim the Fat
Imperative #1: Aggressive cost and process control

Invest in Training
Imperative #2: Maximize team member’s skill set

Customers First
Imperative #3: Customer-focused approach to growth

Set the Curve
Imperative #4: Company-focus on mastering the latest technology and techniques in manufacturing and distribution

Motivate Us
Imperative #5: Motivated team members